BRAND GUIDELINES
These brand guidelines provide detailed information required to ensure that the Mimico Lacrosse brand is familiar and recognizable to players, parents and the community at large.
PRIMARY LOGO
The Mimico Lacrosse monogram logo and the colour palette of double blue are the primary identifiers for Mimico Lacrosse. They should always be used to represent the club in competition and high profile brand touchpoints. The Mimico Lacrosse monogram logo and the primary colour palette of double blue are referenced in our constitution and represent the history, tradition and legacy of our program. The monogram logo should always have a navy outline unless placed on a navy or dark background.
SPIRIT MARKS
Mountaineers are a respected symbol of leadership — leading by example and taking pride in their duties and accomplishments. The mascot logos and vintage combination mark represent the spirit of Mimico Lacrosse and embody our core values of fun, family, hard work, and tradition.
TAGLINESÂ
"Bleed Blue" is our rally cry. It's meant to connect athletes, coaches and alumni to each other.
"Climb Higher" is the essence of who we are and what we do. It inspires Mountaineers to strive to be the best they can be.
VINTAGE VAULT
These logos are retired and are no longer permitted for general use.
Double blue is a fundamental component in our brand identity.
With colours rooted in the tradition of Mimico Lacrosse, it is important that they are always displayed with utmost accuracy. All printed colours should match the current Pantone chips that are up-to-date. The Pantone Matching System (PMS) is the authority for selecting, specifying and matching controlled ink colours.
It is not recommended to use independent combinations of white/navy blue or white/powder blue. These colour combinations will take away from the brand equity Mimico Lacrosse has built with the consistent use of double blue as its primary colour palette.
